It was standing room only at the May 4 ATX Aging & Innovation Summit, presented by AustinUP and Dell Medical School at the University of Texas. If you were there, you heard Dr. Chris Callahan, Director of the Indiana University Center for Aging Research, suggest that given the diversity of older adults, we need a diversity of new technologies and innovations to support independence; Jeffrey Makowka, Director of Market Innovation for AARP, tell us that $7.6 trillion in annual economic activity is generated by people over the age of 50; and Dr. José Colucci, Director of Research and Development at the Design Institute for Health, point out that younger adults try to identify with their age group as much as possible, while older adults do not…unless that comparison reinforces a positive self image. This, of course, is excellent insight if you are working and innovating in the aging/tech space!